SEO should be a continuous effort to improve the organic search ranking of your website and to find new ways to create content to expand your traffic in meaningful ways. 

We often hear about best SEO tools from the new customers who want to improve their SEO when starting a new site.If you do not monitor your website continuously, you may make mistakes or allow the opportunities to fall through the cracks.   

That’s why we created a list of free SEO tools. Despite new, paid and free tools that come out every year, we take our time to learn a tool and resist the urge to promote the “newest” and the “shiniest” unless we are convinced of its value. 

Here is a list of top 6 best SEO tools for 2019

1.     Google Analytics 

Even if you don’t have a dedicated SEO team, it’s important to keep an eye on things. By checking every now and then, you can see how your most important pages rank when there is increase in website errors and how well your organic search traffic volume is trending. 

If you’ve previously used or at least looked at Google Analytics, you should get ASAP it. For each website, this tool is a must. The most important SEO data is what helps you understand your visitors better and how they interact with your site. No free tool delivers data like Google Analytics and provides data that helps you understand the most important number–the bottom line.  

Google Analytics is the best understanding tool for your organic traffic. You can use it to monitor your organic traffic and compare it with past performances. When you notice major traffic differences, you will most likely want to move to another tool to find out what the changes are causing.

Also Read: 05 Secrets Of A Professional SEO Writer

Let’s talk about some pros and cons.Google Analytics provides you with aggregated, historical, collected website data, how people got there and what people did on your website. Most other tools will rely on samples and estimates and will not give you the last part, which is “how did your organic traffic perform on your site?” Google Analytics used to give us keyword information about your visitors and how they arrived there. 

However, this kind of detail,the keywords attached to sessions, is no longer provided in Google Analytics. 

2.     Google Search Console 

Search Console of Google allows you to see how your site can appear in search and how different appearance elements can be influenced. This tool allows you to pull data on your top search queries, pages, countries, devices,and moreover for the last 90 days. It can also inform you about various errors caused by website crawls and suggests various HTML improvements.

Data from the Google Search Console is also available within the Google Analytics interface, but don’t expect this to magically fix the problem of connecting keywords to users. We can obtain general information, but we still cannot see which keywords led to the conversions. Google Search Console data is also available within the Google Analytics interface, but don’t expect this to magically fix user keyword connection. We can get general information, but we can’t see the keywords that led to the conversions.  

3.     Bing Webmaster tools 

Often the overlooked brother of Google Search Console, Bing Webmaster Tool is a great way to keep track of how your site works on Bing, which has more than 20 percent of the search traffic on the Internet. It also offers advantages beyond Bing by providing insights into crawling, indexing, on-page keyword optimization and other elements that can influence your Google performance.  

4.     SEMRush 

Would you like to keep close tabs on specific keywords? SEMRush has a free interface position tracking tool that allows you to track up to 10 keywords in your organic position and allows you to compare these keywords with your competitors. Check out article here for more ways to use the free version of SEMrush.  

SEMRush gives us SERP placement reports, keywords, SEO placement, SERP strategies for competitors and backlinks. It is an invaluable tool for data that helps in analyzing, guides marketing decisions and keeps customers informed about SEO strategies progress.

In addition, SEMrush allows marketing professionals to leverage their competition by providing them with valuable insights into the interests of their consumers and prospects. Once these issues have been identified, they can create more engaging content.

5.     SEO Spider Tool 

The SEO Spider Tool is a wonderful website scanner. You can, therefore, get critical data on every URL.Download it and spin it. You can use the free version of Spider Tool up to 500 pages. It will let you know pages have duplicate title tags and where important tags are missing, which will help you to scroll the content of your page. 

You can also export a list of all data to an Excel spreadsheet and use the spreadsheet to edit and manage all tags and updates on all pages. This tool offers a great way to organize your site’s content by page and to set up a plan to optimize the key SEO elements on each page of your site.

6.     Moz Keyword Explorer 

Moz is a user-friendly product for inbound marketing.  With this free SEO tool, you can do a lot. Keyword Explorer gives you an overview of the estimated SEO chances for different keywords. This tool is different from the keyword planner because it helps you set your keywords priorities.  

It uses a priority metric that attempts to calculate the cost of each keyword through its monthly search volume and the competitive strength for that keyword.

How you use Moz ultimately depends on what your site needs. If you are not sure where to start increasing your rankings, a good first step is to carry out a website audit that scrolls your website and identifies problems that need to be fixed across your domain to improve your rankings in popular search engines. These items may include duplicate content, missing meta tags (and other essential page elements), poor choices of keywords or broken links.

Like most tool-related items, we tried to keep best SEO tools list short and concise, because there are many tools to choose from. Have you any questions? Is there a tool that you want us to write in detail? Let us know!

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