Search engine optimization for on page SEO is not an easy process. It takes time and it takes people who have expertise in the field. It has a set of techniques that have been developed over time. Today, more than 200 factors matter to Google. To cater to this need, SEO has developed into a complex system. Broadly, it can be categorized into on page SEO and off page SEO.
On page SEO mainly deals with what is on the website. This means that you are working with the contents of the website. On the other hand, off page SEO details with the offline marketing of the website. You are dealing with link building and social media marketing here. These two set of techniques make up for most of these 250 SEO factors. Today, we will be focusing on on page SEO. But before we move on to the different ways you can improve your SEO, let us first draw the line between the right and the wrong way of optimizing your website.
Are there two different ways to optimize your website?
The answer is yes. There is a right way to optimize your website and there is a wrong way to optimize your website. Optimizing means results in ranking. The right way to optimize your website is the one which allows you to not just help in ranking better on search engines but it will also ensure that you remain on the web even if the algorithms of the search engines change and scrutinize your website different.
The wrong way is the one through which you try to somehow trick the search engines. This may work for some time but remember that the ultimate goal with rankings is to improve user experience. And with that, algorithms are going to change. If you use black hat SEO techniques like keyword stuffing and plagiarism, sooner or later, you are going down.
Here are the top 3 whitehat on page SEO techniques:
It has been proven through studies that websites that have short URLs rank better with search engines. This is one of the ways you can improve your rankings. Just keep the URLs short and sweet. You may have a long title but that does not need to be your URL. Your article may be titled A Beginner’s Guide To SEO For Top Page Ranking and your URL may be simply www.website.com/how-to-rank. Likewise, try to add your keywords in the URL. They send a better indication to search engines for the keywords that you want to rank for.
It has been proven that websites that add external links tend to rank better on search engines. If you add around 2- 5 external links in every blog post, you should be good to go. Add links to resources that are helpful for you readers. Do your research on it? Take out some time to sit down and learn about different blogs writing on topics that can benefit your own readers. This is a great place to start.
You have surely heard of keywords. But what are LSI keywords? Suppose that you write a review about the show F.R.I.E.N.D.S. How weird would it be if the review does not include the character names? What if there is no mention of the genre i.e. funny or comedy? These are all the different terms associated with the show.
Likewise, if a blog post is about pregnancy, it is unlikely that terms like baby and mother are not included. These are the terms that search engines locate to get an idea of what the article is about. If you want to learn what LSI keywords to include in your content, the idea is simple. Make a Google search for your focus keyword. Scroll down and at the bottom you will find Google suggesting you related terms. If you make sure to add these keywords in your content, chances are you will be ranking pretty higher up.
Internal links have always helped in websites to rank better. But remember that the total number of links associated with your web page is not all that matters. How you place these internal links matter as well. Again, 2- 5 is a good number to begin with. When you add these many links to other blogs on your every post, you will be able to rank better. These links will not only be helping you rank better but also allow your readers to stay more time on your website. This is great.
3. Write longer content & Include multimedia
Lately, SEO experts have been telling you to write shorter content. However, people have misunderstood what that means. If your content is supposed to be precise, it does not mean that it needs to have a limited number of words. It means that as long as your every piece in the puzzle provides value, keep on adding information. Studies have shown that web pages with longer content rank better. This can be for a number of reasons. The first one is the use of LSI keywords. Automatically, longer blogs have more keywords. Likewise, the goal of search engines is to improve the user experience at all costs. When the content is long, it provides a more comprehensive answer to the user’s query. That is better than a short answer.
Multimedia allows people to better engage with your content. Likewise, it avoids bounce back rate and it allows readers to spend a longer time period on your website. These are metrics that reflect your user experience. User experience is something that Google takes very seriously. The impact of this for on page SEO will be seen on the search engine rankings.
Today’s Extra Tip
Increase site speed
Your website speed matters to search engines. Websites that don’t load fast don’t have a chance of ranking well on search engines. Especially with Google’s algorithms always changing, there will be an increase in the total number of Google searches that are made through voice search. If your website can’t keep up with the searches and does not have a good site speed, you will use valuable traffic. Improve as much site speed as you can.
Here are a few guidelines you can use to speed up your site:
- Go to Google Pagespeed Insights and enter the URL you want to analyze. Here you can switch between the speeds of your mobile and desktop pages.
- Then scroll down to see the suggestions for optimization. Often the files like pictures, scripts, and sheets are assigned slower page speeds. Download optimized versions and make the corresponding replacements to your page.
- Next tip, use the network (or a CDN) to deliver content. For example, it takes some time for the data transfer to be completed, if your hosting server is located in New York but your visitor is in Australia. CDNs minimize the distance between the browsing location of a visitor and the location of your server.
- The next tip is a compressor image. The pictures can be quite large in their raw form. To optimize your web pictures using a shortpixel like tool.
- Clear the cache! If you are a WordPress user, you can use plugins like W3 Total Cache and get a sound bone free setup.