How the Instagram ranks video views and what counts as a video view
Although Instagram was launched in 2010 that has now 1 billion user base
(third-largest social platform) it introduced its story feature in 2016. There
are around 70 percent stories on Instagram are from business and over
400 million stories uploaded on Instagram every day. A lot of marketers
use Instagram videos for their marketing campaign in order to get good
results. The reason is that people prefer to view videos than any other
media. Getting a huge number of Instagram video views on videos to give
you a lot of benefits. But do you know how Instagram counts video views?
If you know more about Instagram video views then read on. Today, we
will discuss how Instagram counts view views and rank it as well.
How Instagram ranks video views?
Instagram did not reveal how its algorithm works. Now, it is on record that
how it works and how Instagram counts video views. A Redditor tried to do
an experiment to understand the Instagram algorithm while it counts the
video or story views. This experiment suggests that Instagram uses two
different types of schemes in order to count Instagram views on any story.
The ordering system of Instagram arranges the viewer list in the reverse
chronological order when around fifty people view your Instagram story.
When your story manages to get 50 story views, then the simple ordering
system switches to a complex algorithm that depends on the interaction of
the users with your Instagram story. However, it was an experiment that is
not confirmed by Instagram. It is said that these bi-sorting schemes show
the most relevant user on the top of viewer list of Instagram story.
How viewer relevance is determined?
There are two diverse sorting systems in order to count story views on
Instagram but people are more interested in the complex algorithm sorting
system. The reason is that it reveals the interest of the users in the related
content and rack up the engagement. But how do you determine the
interest level of the users? It is not so tricky, it’s all depends on the user’ activity, a number of profile visits by the users, interaction, direct message
or comment on the video by the user.
What Counts as a Story View on Instagram?
Instagram will count a view on your video when someone watches your
video for 3 seconds or more than 3 seconds either it is a story or video.
That’ means you will be credited the Instagram view then a user watches
your story or post video for 3 seconds. The 3 seconds view time shows that
your content is interesting and the user is getting engaged with it.
Instagram gives a lot of importance to user engagement. Regardless of
whether user views your story or video with sound or without, you will get
a view when the view time will be three second or more than three