Best guest posting strategy: In recent years guest blogging has been extremely popular, with bloggers capable of building a good reputation, presenting their brand to new audiences, gaining hundreds or thousands of loyal new readers, and expanding their SEO metrics. However, high-quality guest blogging opportunities can sometimes be difficult to find. And even if you find worthy ones, your approach and your involvement can make or break your opportunity to publish your work successfully.
Below are important factors for guest blogging, the best guest posting strategy for accepting guest submissions and a step-by-step approach to making your contribution.
1. Finding quality blog
Guest blogging strategy or also called guest posting strategy is intended to reach the widest audience possible. So on any random blog, you don’t want to publish guest posts. The biggest, most popular and most important blogs in your niche are what you are looking for. You might have some ideas of which blogs fall under this category if you have been blogging for a while or if you’re regular blog readers.
It is important that a blog with professional design and rich content is created before you are able to submit guest posts. The niche of the website which you are approaching should topically fit into your site. Popular blogs accept multiple posts a day, and the first thing content editors can do is check the quality of your blog. They would like to know, in particular, who you are, what your credentials are if your writing style fits their audience, and what unique information or insights can you offer. That is why content should always be of the highest quality on your blog. You never know who reads you and who judges you.
The critical data you always need is just a click away from the Internet Age. Run a search for “Most Influent Blogs “or “Most Popular Blog Niches “in Google and you’ll have hundreds of paths. For example, your search may include when searching for opportunities to blog guests within your keyword:
|1. Keyword + “Submit a guest post”|
|2. Keyword + “guest post”|
|3. Keyword + “write for us”|
|4. Keyword + “guest article”|
|5. Keyword + “contribute to this site”|
|6. Keyword + “guest blogger”|
|7. Keyword + “Become a guest writer”|
|8. Keyword + “become a contributor”|
|9. Keyword + “write for us”|
|10. Keyword + “write for me”|
2. Writing quality content
A simple fact is that creating generic content does not involve a lot of effort and hard work. All you need to do is write a few sentences and compile them together but unfortunately, people are more interested in reading through facts. Consider that you are among the top five shoe making brands; you would have to include related facts in a proper manner to get user attention.
3. Facts in the content while guest posting
Every company promises to be the best in its respective business discipline. This does not mean that the made claims are actually truthful. Most people do not even read content that emphasizes on companies claiming that they offer exceptional services. Instead, if you present a realistic picture, things would be much better. For instance, if we consider the example mentioned above, you can mention your sales figures which show that you are among the top five companies.
These specific details captivate the customers. The moment they feel that core details are presented in the content, they develop the encouragement to read through the remaining content, they are convinced to read through all the details. The flip side is that if content covers the same points repeated multiple times, you can expect a low user response. Keep the content fresh and beefed with core related facts. In this way, you can be sure that people would show an interest in what you have written. They would use their precious time and energy to view what you have written.
4. Research properly and use keywords
It is obvious that you need to use relevant keywords in the content to improve the overall traffic rate. A more important thing is that keywords should be used after proper research work has been carried out. The preferences of words that users type in the search box change from time to time. Through the carried research work, you would be able to know whether the correct keywords are being used in the content or not.
Using irrelevant or outdated keywords is as bad as not using them at all. For instance, consider that users are using the phrase “best smartphones for Android” instead of “Android best smartphones”. You need to use the correct phrase as that is what the user would be typing. Along with that, it is important to use a proper keyword planning tool.
Google Keyword Planner is a reliable tool in this relation. It tells the user about the keywords that users in a particular geographical location are using. Hence, go in a proper sequence and use a reputed keyword planning tool to determine keywords that would be used in the content. Some people do adopt a hasty approach in this case which is obviously not a safe move. Having the wrong keywords can eliminate the organic searches and put an end to regular consistent traffic rate.
5. Building networks for successful guest blogging
Whatever unique niche you choose, a thriving blogging community is probably already in place. Because of blogging’s enormous popularity, veteran bloggers are already able to write about virtually every topic. There are a number of advantages to interacting with your niche bloggers.
First, nobody knows more than about your niche’s than the bloggers who are the most influential. Leave your comments on their blog pages or see their “About Us” page and send them your personal message. You should also have a reputation in your niche when interacting with other bloggers–and blog readers–if you have the expertise you can enter in the blogging community. Although there are millions of blogs worldwide, it’s probably a small world in your niche topic. You can call upon them to make recommendations, ask them to give you testimonials and urge them to enhance your reputation to other important bloggers.
6. Blog Frequency
There is a number of conflicting tips on the internet as to how often new blog posts for your site should be created. The valid answer is that the frequency of posting blogs is not accurate or inaccurate; how often you want to create blog depends on what your readers want and how much you can offer. The frequency of guest posting does not depend on the new or already established website. The key role of a guest post is to get backlinks and to drive traffic and every blogger either new or old want higher traffic.
While you should consider how often you do, you don’t have to get this right away. You can adapt your publication schedule gradually to your needs and that of your readers following analysis and auto-reflection. If you want, for instance, to reduce your blog’s frequency by 3-to 4-times a week before going any further, try looking at analytics to see whether this affects your blog traffic and subscribers positively or negatively. Check all the time for traffic, engagement, and conversion to see if this affects the desired effects.
So, what is yours guest posting strategy? Let us know in the comment section.