B2B Content Marketing Trends and Statistics in 2019

B2B Content Marketing in 2019: Content marketing isn’t simply blogging, it’s additionally social media content, it’s marketing podcasting, email marketing, videos and so much more.

People expend many different types of content consistently, utilizing different devices, in order to contact these audiences, it’s essential to not only have a presence on various channels but also to make different types of content for various sections of your audience. Get familiar with these trends in B2B content marketing in 2019 by looking at the infographic below.

Email Marketing

An email is an email, but simply converting B2C email campaigns to B2B is a huge pitfall. In B2B there is significant need for professional email marketing, but frequently a lack of channel specific information. Email is still the workhorse of B2B marketing, getting conversions and including value across the client life-cycle.

Audio/Visual Content

Video isn’t new and it’s not expected to back off. Marketers are putting resources into video to connect with their audience. There will be many opportunities for IGTV (Instagram TV) and video promotions. Finding the best types of video that work best for your audience will be basic. Everything from term, to gamification, to mobile optimization are elements to consider.

Social Media

Social media currently turns out as the most powerfully effective channel over a wide scope of objectives. A critical component is for B2B marketers to engage with their crowd on social media. Posting a question that starts an interest is a legitimate method for getting somebody to engage with your organization. 

Statistics for 2019, according to Search Engine Watch:

  • 70% of B2B content marketers state their content marketing is much/somewhat more fruitful contrasted with one year ago
  • 61% of B2B content marketers have expanded their utilization of social media for content marketing purposes contrasted with one year ago
  • 66% of B2B content marketers utilize paid techniques to distribute content
  • 74% of B2B content marketers state they’ve utilized or grown long-form content in the last 12 months
  • 49% of the respondents said that their associations measure ROI for content marketing

 

B2B content marketing trends and strategies in 2019

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Source: https://www.contentualize.com